Retail & commercial advisory · Tbilisi
Better retail decisions. Stronger margins.
Independent commercial firepower for retailers, investors, and suppliers across the Caucasus, Turkey, Iran, and CIS, from diagnosis to the hands that execute it.
Movlili finds where your margin and store performance are leaking, and stays to fix it.
Retail Performance Diagnostic
Are your stores making the profit they should?
In five days I'll show you where your stores are leaking the most money, and what to fix first.
- Your three biggest profit leaks, spelled out clearly
- An honest estimate of what they're costing you
- A simple one-page plan to start fixing them fast
Track record
Proof from the work, not the pitch
Full P&L ownership
Store openings & remodels
Private label built up
Central production units set up & run
Market entry and a clean market exit across FMCG, Fresh Food, Textile, Houseware and Electronics.
Why it matters
Retail growth is usually lost in the details
Margin under pressure
Pricing, promotions, and creeping costs quietly eat the profit you should be keeping.
Weak buying discipline
Supplier terms drift and buying runs on habit, and money is left on the table every week.
Stores that underperform
Range, layout, and daily execution never quite turn footfall into fuller baskets.
Expansion risk
New formats, stores, or countries opened before the plan has really been stress tested.
What we do
Three ways to work
Advisory projects
Scoped projects, measurable results.
- Assortment & pricing
- Procurement & supplier strategy
- Merchandising & layout
- Store setup
- Fresh food & private label
- Central production unit setup
Sourcing & market entry
Cross border.
- Vetted regional suppliers
- Brand entry into Caucasus retail
- Negotiation, terms & QA
- Route to market & first orders
Interim & fractional leadership
Senior hands, when you need them.
- Fractional commercial lead
- Turnaround
- Commercial transformation
- Advisor on call
FAQ
Frequently asked questions
My business has only a few stores. Is Movlili right for me?
Yes—if you have a real retail problem to solve or an important decision to make. Movlili works with owners of a few stores, franchise operators, growing chains, investors, and brands entering the region. What matters is not the number of stores. It is whether sales, profit, stock, pricing, suppliers, or expansion need a clear commercial answer.
What problems can you help us fix?
We help when the business is busy but the results are not where they should be. Typical problems include sales growing without profit growth, prices or promotions reducing margin, too much cash tied up in slow stock, best-selling products often missing, weak supplier terms, and stores where customers do not buy as much as they could. We also help when you are planning a new store, a remodel, a new format, or expansion into another market.
What is the Retail Performance Diagnostic?
It is a five-day, fixed-fee review that shows where your stores are losing the most money and what to fix first. We look at both the numbers and the real store operation: sales, margin, prices, promotions, buying, product range, stock, and day-to-day execution. You receive your three biggest profit leaks, an honest estimate of what they cost, and a one-page action plan. If we continue working together, the Diagnostic fee is credited toward the next agreed project.
What do you need from us before starting?
You do not need perfect systems or a large head-office team. For a Diagnostic, we usually need sales and stock reports, buying and selling prices, promotion information, supplier details, and access to the store or stores. We send a simple information list before starting and agree the scope, timing, and fee with you.
Do you give advice only, or do you help make the changes?
We can do both. Some clients need a clear answer and a practical action plan. Others need support to make the changes happen: improving prices and promotions, reviewing which products to keep or remove, preparing supplier negotiations, improving store layout, setting up regular performance checks, or helping managers follow through. The level of support is agreed before work starts. Movlili does not sell open-ended consulting.
Can you help before we open, buy, remodel, or expand a retail business?
Yes. We help you test the plan before you commit more money. Movlili can review expected sales, costs, profit, location, product range, store layout, staffing, investment needs, and key risks. The aim is to find weak assumptions early and show what must be true for the investment or expansion to work.
Can you help brands, suppliers, or investors enter Georgia and the Caucasus?
Yes. Movlili helps assess whether the opportunity is realistic and find the best practical way forward. This can include checking local prices and competition, identifying suitable buyers, suppliers, manufacturers, distributors, or operating partners, and supporting meetings, negotiations, and early market-entry decisions. We focus on relevant opportunities—not generic contact lists.
Do you buy, import, sell, or distribute products?
No. Movlili is an independent retail and commercial service provider. We do not buy, import, own, hold, sell, or distribute products. We help clients understand the market, choose the right partners, improve commercial terms, and make better retail decisions. Product, supply, manufacturing, and distribution contracts are made directly between the relevant parties.
What is interim or fractional leadership?
It means having senior retail support inside your business for an agreed period, without hiring a full-time director. Movlili can work with your team on specific priorities: turning around poor performance, improving buying and pricing, preparing expansion, leading a commercial project, or strengthening management routines. We agree the priorities, time commitment, responsibilities, and fee before starting.
About
Ashkan Darbani. 15+ years of country and multi-unit retail P&L, brought in to stabilize and turn around the hardest categories. Now on your side of the table.
I have spent fifteen years running retail P&L across MENA and the Caucasus, across the whole store: FMCG and Fresh Food, apparel and textile, houseware and electronics. I have opened stores, remodeled them, turned loss-makers into profit, rebuilt buying and pricing, and led a full country exit that transferred without a day of disruption. Movlili is that operator experience, independent and on your side of the table. I lead every engagement personally, in English, Russian, and Persian.