Customer acquisition & marketing · Tbilisi
Get your products in front of Georgia's retail buyers
We help local and international producers, brands and distributors reach buyers in Georgia. We make introductions, present your offer and coordinate follow-up.
We present your products to Georgia's retail buyers through someone who used to be one.
Previous corporate experience
How it works
How we work
1. Agree the brief
We set the products or concept to present, the buyers to target, the scope and who does what.
2. Prepare the materials
We put together the product information and presentation materials your buyers will actually respond to.
3. Open doors and build interest
We reach the right buyers, arrange introductions and presentations, and follow up on every sign of interest.
4. Hand over warm opportunities
We connect interested buyers with you to agree supply terms directly, and keep you updated the whole way.
Engagements typically run for 3–4 weeks, with activities and deliverables agreed before work begins. The working period starts once the required information and approvals are received; buyer decisions may take longer.
You stay the seller. Product specifications, prices, supply terms, orders and delivery are agreed directly between your business and the buyer. Movlili handles the customer acquisition and marketing.
Previous corporate experience
Ashkan Darbani’s retail background
Full P&L ownership
Store openings & remodels
Private label built up
Central production units set up & run
Previous corporate work included market entry and exit across FMCG, fresh food, textile, houseware and electronics.
Support where customer development takes time
Reaching the right buyers
Identify relevant prospects and start business conversations.
Presenting your offer clearly
Organise product information and buyer-facing materials.
Keeping opportunities moving
Coordinate meetings, questions, samples and follow-up.
Maintaining consistent outreach
Support regular customer-development activity within an agreed scope.
Services
Practical support for reaching new customers
Customer acquisition
We identify relevant prospective business customers, contact potential buyers, arrange introductions and follow up on opportunities on your behalf within an agreed brief.
- Prospect research and contact lists
- Buyer outreach and meeting coordination
- Introductions and relationship follow-up
- Weekly activity updates and a final handover of buyer feedback and open conversations
Concept presentations & sales development
We help you present your existing products or commercial concept to potential customers and coordinate the next steps between your business and interested buyers.
- Buyer-facing product and concept presentations
- Meeting and sample coordination
- Follow-up on buyer questions and interest
- Handover of opportunities to your team
Marketing execution
We prepare and coordinate practical promotional activity that supports your customer-acquisition efforts and presents your offer consistently.
- Product sheets and presentation materials
- Promotional content coordination
- Campaign coordination within an agreed brief
- Updates to sales and marketing materials
Frequently asked questions
Who do you work with?
We work with local and international producers, brands, suppliers and distributors seeking new business customers in Georgia.
What does Movlili do?
We provide agreed customer-acquisition and marketing services, including prospect outreach, buyer introductions, product and concept presentations, meeting coordination and follow-up.
Do you sell or distribute the products?
No. Your business sells and supplies the products and invoices the buyer directly. Movlili invoices its client separately for its own agreed services.
Can you present our food-to-go concept to retailers?
Yes. We can present your existing concept and product offer to relevant buyers, coordinate meetings or samples and follow up on interest. Your business remains responsible for the products and supply arrangements.
What do you need from us?
We need a clear product or concept description, target customer profile, accurate product information, approved presentation materials where available, and a contact person responsible for commercial decisions.
Do you guarantee orders or sales?
No. Buying decisions remain with prospective customers. We agree the activities and deliverables we will provide and report on the work performed.
Can we work together for a limited period?
Yes. Engagements typically run for 3–4 weeks. The scope, working period and termination terms are confirmed in the service agreement.
How are scope and fees agreed?
We discuss your products, target buyers and the work required directly with you. Deliverables, responsibilities and fees are confirmed privately in a written proposal before work begins.
What happens after the engagement ends?
You receive a final handover of activity records, buyer feedback and open conversations. Your team continues the commercial discussions directly. Any additional Movlili work is agreed separately.
About
Retail experience, applied to customer development
Movlili is led by Ashkan Darbani, a retail and commercial professional based in Tbilisi. His previous corporate experience across the Middle East and the Caucasus gives him practical familiarity with retail environments, product categories and buyer expectations.
Today, Movlili focuses on customer acquisition, product and concept presentations, and marketing execution for producers, brands and suppliers developing business in Georgia.
Previous corporate experience
In previous corporate roles, Ashkan opened and remodelled stores, returned loss-making operations to profit, rebuilt buying and pricing, and led a country exit without a day of disruption. These are achievements from his previous roles.